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Case
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Reference no. 396-077-1
Authors: Jared W Paisley (University of Manitoba)
Published in: 1996
Length: 21 pages
Data source: Field research

Abstract

Starting with little more than $1,000, a 29 year-old entrepreneur successfully launches New Zealand''s second international airline. The company''s managers are now considering how to maintain their early momentum and success, while dealing with steadily increasing competition from much larger airlines. This case provides an opportunity to analyse the internal strengths and weaknesses of a rapidly growing business, and to critically assess external opportunities and threats. Management issues related to operating in a highly competitive and regulated environment are also explored.
Industry:
Size:
Small-medium (200 employees)
Other setting(s):
1995-1996

About

Abstract

Starting with little more than $1,000, a 29 year-old entrepreneur successfully launches New Zealand''s second international airline. The company''s managers are now considering how to maintain their early momentum and success, while dealing with steadily increasing competition from much larger airlines. This case provides an opportunity to analyse the internal strengths and weaknesses of a rapidly growing business, and to critically assess external opportunities and threats. Management issues related to operating in a highly competitive and regulated environment are also explored.

Settings

Industry:
Size:
Small-medium (200 employees)
Other setting(s):
1995-1996

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