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Case
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Reference no. 396-110-1
Authors: Tom Connor (University of Bedfordshire)
Published in: 1996
Length: 18 pages
Data source: Published sources

Abstract

This case considers the Norwegian company Kvaerner AS. Following the company''s failed bid for the British construction company AMEC in 1995, it turned its attention to another British company, Trafalgar House. The case considers the background to Kvaerner''s acquisitive behaviour and examines the troubled history of Trafalgar House with a particular emphasis on the position of its controlling shareholder Hong Kong Land. The case is intended to explore the issues inherent in growth and diversification by acquisition and the question of industrial logic in such initiatives. There is scope for discussion of the power and role of key stakeholder groups and the vulnerability of strong brands to management behaviour. A fruitful area of discussion could also relate to the valuation of companies.
Size:
Large
Other setting(s):
1995-1996

About

Abstract

This case considers the Norwegian company Kvaerner AS. Following the company''s failed bid for the British construction company AMEC in 1995, it turned its attention to another British company, Trafalgar House. The case considers the background to Kvaerner''s acquisitive behaviour and examines the troubled history of Trafalgar House with a particular emphasis on the position of its controlling shareholder Hong Kong Land. The case is intended to explore the issues inherent in growth and diversification by acquisition and the question of industrial logic in such initiatives. There is scope for discussion of the power and role of key stakeholder groups and the vulnerability of strong brands to management behaviour. A fruitful area of discussion could also relate to the valuation of companies.

Settings

Size:
Large
Other setting(s):
1995-1996

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