Subject category:
Strategy and General Management
Published in:
1996
Length: 15 pages
Data source: Field research
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Abstract
This case charts the geographical and commercial context of the newly opened Edinburgh International Conference Centre (EICC). The essential focus of the case is the customer focused culture of the EICC. The primary teaching purpose of the case is to allow critical insight into the inter-disciplinary nature of management and policy-making.
Subject category:
Strategy and General Management
Published in:
1996
Length: 3 pages
Data source: Field research
About
Abstract
This case charts the geographical and commercial context of the newly opened Edinburgh International Conference Centre (EICC). The essential focus of the case is the customer focused culture of the EICC. The primary teaching purpose of the case is to allow critical insight into the inter-disciplinary nature of management and policy-making.
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Subject category:
Strategy and General Management
Published in:
1996
Length: 3 pages
Data source: Field research