Product details

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Authors: Gillian A Maxwell (Glasgow Caledonian University)
Published in: 1996
Length: 15 pages
Data source: Field research

Abstract

This case charts the geographical and commercial context of the newly opened Edinburgh International Conference Centre (EICC). The essential focus of the case is the customer focused culture of the EICC. The primary teaching purpose of the case is to allow critical insight into the inter-disciplinary nature of management and policy-making.
Location:
Industry:
Size:
Large
Other setting(s):
1995

About

Abstract

This case charts the geographical and commercial context of the newly opened Edinburgh International Conference Centre (EICC). The essential focus of the case is the customer focused culture of the EICC. The primary teaching purpose of the case is to allow critical insight into the inter-disciplinary nature of management and policy-making.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1995

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