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Abstract

The case features two small printing companies. One is well established and successful, the other is relatively new and in danger of folding. The successful company wants to expand and needs to update its technology. The other company has the technology needed and attractive premises. Students need to evaluate the two companies and decide on the most appropriate strategy for the successful company to expand. Students should identify the problems with a merger of two companies with very different management styles.
Location:
Industry:
Size:
48 employees in each of two companies
Other setting(s):
1996

About

Abstract

The case features two small printing companies. One is well established and successful, the other is relatively new and in danger of folding. The successful company wants to expand and needs to update its technology. The other company has the technology needed and attractive premises. Students need to evaluate the two companies and decide on the most appropriate strategy for the successful company to expand. Students should identify the problems with a merger of two companies with very different management styles.

Settings

Location:
Industry:
Size:
48 employees in each of two companies
Other setting(s):
1996

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