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Case
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Reference no. 596-002-1
Subject category: Marketing
Authors: John Fahy (Trinity College Dublin)
Published in: 1996
Length: 25 pages
Data source: Field research
Topics: Distribution channels; Retailer power; New technologies; Marketing strategies
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Abstract

The growth of retailer power represents a new threat to the traditional manufacturer''s brands. This case deals with the issue of retailer power in the consumer electronics industry in Ireland. It requires the development of marketing strategies which effectively deal with the problem.
Location:
Ireland
Industry:
Consumer electronics
Size:
Small, medium
Other setting(s):
1995
Teaching note
-
Reference no. 596-002-8
Subject category: Marketing
Authors: John Fahy (Trinity College Dublin)
Published in: 1996
Length: 13 pages
Data source: Field research
View full details

About

Abstract

The growth of retailer power represents a new threat to the traditional manufacturer''s brands. This case deals with the issue of retailer power in the consumer electronics industry in Ireland. It requires the development of marketing strategies which effectively deal with the problem.

Settings

Location:
Ireland
Industry:
Consumer electronics
Size:
Small, medium
Other setting(s):
1995

Related

Teaching note
-
Reference no. 596-002-8
Subject category: Marketing
Authors: John Fahy (Trinity College Dublin)
Published in: 1996
Length: 13 pages
Data source: Field research
View full details