FTC v Kraft, Inc (B): Appeals to Full Commission and Decision

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Case

Reference no. 596-006-1

Subject category: Marketing

Authors: Robert J Kopp (Babson College); Ross D Petty (Babson College)

Published by: Babson College

Published in: 1996

Length: 7 pages

Data source: Published sources

Topics: Advertising challenges; Advertising laws and regulations; Advertising campaigns; Advertising message; Marketing and society; Deceptive advertising; Marketing ethics; Competitive warfare; Government regulation

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Abstract

This is the second of a three-case series (596-005-1 to 596-007-1). In the (A) case the Administrative Law Judge rules against Kraft, and this case covers Kraft''s appeal to the full Federal Trade Commission. Here, Kraft places emphasis on First Amendment ''freedom of speech'' rights. A further postscript, (C) case, is available. It may be used alongside ''Borden Inc v Kraft Inc'' (595-043-1/8).

Location:

USA

Industry:

Fast-moving consumer goods, food

Size:

USD10+ billion

Other setting(s):

1991