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Case
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Reference no. 596-020-1
Subject category: Marketing
Authors: Leo Paul Dana (McGill University)
Published in: 1996

Abstract

An advertising agency in Singapore, with local expertise and a good reputation, has the opportunity to obtain the Cadbury account; yet a large multinational enterprise might be hesitant to deal with a small firm.
Location:
Industry:
Size:
Small
Other setting(s):
1990s

About

Abstract

An advertising agency in Singapore, with local expertise and a good reputation, has the opportunity to obtain the Cadbury account; yet a large multinational enterprise might be hesitant to deal with a small firm.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1990s

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