Product details

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Compact case
Case
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Reference no. 596-021-1
Subject category: Marketing
Authors: Leo Paul Dana (McGill University)
Published in: 1996

Abstract

Mark Taxel, executive vice-president of marketing for the Seagram Company Limited, announces the launch of a new soft drink, 2-Calorie Quest. The industry has high profit margins but other factors are constraints.
Location:
Industry:
Size:
Large
Other setting(s):
1990s

About

Abstract

Mark Taxel, executive vice-president of marketing for the Seagram Company Limited, announces the launch of a new soft drink, 2-Calorie Quest. The industry has high profit margins but other factors are constraints.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1990s

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