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Compact case
Subject category: Marketing
Authors: Robert Brown
Published by: Cranfield School of Management
Published in: 1996
Length: 5 pages
Data source: Field research

Abstract

This is the first of a three-case series (596-025-1, 596-026-1 and 596-027-1). Part 1 describes the start-up and development of a ''core'' business of ''portioned snacks'' distribution in the north of England and early diversification into running a licensed retail premises. The case describes an entrepreneurial partnership - two former students, with complementary selling and financial skills.
Location:
Industry:
Size:
GBP1 million turnover
Other setting(s):
1988-1995

About

Abstract

This is the first of a three-case series (596-025-1, 596-026-1 and 596-027-1). Part 1 describes the start-up and development of a ''core'' business of ''portioned snacks'' distribution in the north of England and early diversification into running a licensed retail premises. The case describes an entrepreneurial partnership - two former students, with complementary selling and financial skills.

Settings

Location:
Industry:
Size:
GBP1 million turnover
Other setting(s):
1988-1995

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