Product details

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Subject category: Marketing
Authors: Robert Brown
Published by: Cranfield School of Management
Published in: 1996
Length: 17 pages
Data source: Field research

Abstract

This is the second of a three-case series (596-025-1, 596-026-1 and 596-027-1). Following failure of the retail business, the entrepreneurial founders re-concentrate on building their core food distribution business, and succeed, via vertical integration and acquisition of two suppliers, in building a £1 million turnover business with net 10% profitability. In the process they become a limited company with outside but family shareholders increasing the capital base of the company. At the end of Part 2, the entrepreneurial founders consider the acquisition of a chilled distribution food company (Foodlines) which would increase their product range and presence in the south of England.
Location:
Industry:
Size:
GBP1 million turnover
Other setting(s):
1988-1995

About

Abstract

This is the second of a three-case series (596-025-1, 596-026-1 and 596-027-1). Following failure of the retail business, the entrepreneurial founders re-concentrate on building their core food distribution business, and succeed, via vertical integration and acquisition of two suppliers, in building a £1 million turnover business with net 10% profitability. In the process they become a limited company with outside but family shareholders increasing the capital base of the company. At the end of Part 2, the entrepreneurial founders consider the acquisition of a chilled distribution food company (Foodlines) which would increase their product range and presence in the south of England.

Settings

Location:
Industry:
Size:
GBP1 million turnover
Other setting(s):
1988-1995

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