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Case
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Reference no. 596-029-1
Subject category: Marketing
Authors: Derek Channon (Imperial College London)
Published in: 1996
Length: 11 pages
Data source: Field research

Abstract

The case deals with the market for investment products for older persons in the UK. It cites original research (disguised names) into the services offered by a number of banks and building societies and allows students the opportunity to develop new products for this segment of the market which, on the basis of the research, seems seriously neglected.
Location:
Industry:
Size:
Large
Other setting(s):
1993

About

Abstract

The case deals with the market for investment products for older persons in the UK. It cites original research (disguised names) into the services offered by a number of banks and building societies and allows students the opportunity to develop new products for this segment of the market which, on the basis of the research, seems seriously neglected.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1993

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