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Abstract
The case deals with the market for investment products for older persons in the UK. It cites original research (disguised names) into the services offered by a number of banks and building societies and allows students the opportunity to develop new products for this segment of the market which, on the basis of the research, seems seriously neglected.
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Abstract
The case deals with the market for investment products for older persons in the UK. It cites original research (disguised names) into the services offered by a number of banks and building societies and allows students the opportunity to develop new products for this segment of the market which, on the basis of the research, seems seriously neglected.