Share a link:
https://casecent.re/p/22936
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This case describes an actual situation in which a family experience the crisis of a serious domestic fire. For the family this is a unique event but when they turn to their insurance company for help they run into bureaucracy and internal controls designed to minimise claimants'' payments. The case identifies the problems and also highlights the problems of cross selling between conflicting cultures in that the insurer has been purchased by a major bank which is seeking to emphasise its quality image.
About
Abstract
This case describes an actual situation in which a family experience the crisis of a serious domestic fire. For the family this is a unique event but when they turn to their insurance company for help they run into bureaucracy and internal controls designed to minimise claimants'' payments. The case identifies the problems and also highlights the problems of cross selling between conflicting cultures in that the insurer has been purchased by a major bank which is seeking to emphasise its quality image.