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Case
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Reference no. 596-036-1
Subject category: Marketing
Authors: Leo Paul Dana (McGill University)
Published in: 1996
Length: 18 pages
Data source: Published sources
Topics: Bottling; Marketing

Abstract

A German enterprise launches soft drinks in the formerly Yugoslav republic of Macedonia. Opportunities are arising in nearby Albania but there are important market differences to consider. The case teaches a good analysis of Albania.
Location:
Industry:
Size:
Small, medium
Other setting(s):
Middle 1990s

About

Abstract

A German enterprise launches soft drinks in the formerly Yugoslav republic of Macedonia. Opportunities are arising in nearby Albania but there are important market differences to consider. The case teaches a good analysis of Albania.

Settings

Location:
Industry:
Size:
Small, medium
Other setting(s):
Middle 1990s

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