Subject category:
Marketing
Published in:
1996
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Abstract
A German enterprise launches soft drinks in the formerly Yugoslav republic of Macedonia. Opportunities are arising in nearby Albania but there are important market differences to consider. The case teaches a good analysis of Albania.
Location:
Industry:
Size:
Small, medium
Other setting(s):
Middle 1990s
About
Abstract
A German enterprise launches soft drinks in the formerly Yugoslav republic of Macedonia. Opportunities are arising in nearby Albania but there are important market differences to consider. The case teaches a good analysis of Albania.
Settings
Location:
Industry:
Size:
Small, medium
Other setting(s):
Middle 1990s