Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 19 pages
Data source: Generalised experience
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Abstract
This is part of a case series. The case is based on the UK animal feed supply industry. Case (A) describes the industry and introduces the companies involved and their key employees. Case (B) provides an individual perspective for each of the key staff.
Location:
Industry:
Size:
Up to GBP200 million pa
Other setting(s):
Mid-1990s
About
Abstract
This is part of a case series. The case is based on the UK animal feed supply industry. Case (A) describes the industry and introduces the companies involved and their key employees. Case (B) provides an individual perspective for each of the key staff.
Settings
Location:
Industry:
Size:
Up to GBP200 million pa
Other setting(s):
Mid-1990s