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Compact case
Case
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Reference no. 596-055-1
Subject category: Marketing
Authors: Leo Paul Dana (ICN Business School)
Published in: 1996

Abstract

The Chrysorroyiatissa Monastery had long been the home of the Monte Royia Winery, producing fine wines which were aged in barrels made from local oak. In 1996, the monastery's winery was producing a Riesling, a dry white wine and a variety of others. One monk was approached with the question whether product line should be diversified, and if so, how and why. This case allows students to learn about marketing in this developing economy.
Location:
Industry:
Size:
Small
Other setting(s):
1996

About

Abstract

The Chrysorroyiatissa Monastery had long been the home of the Monte Royia Winery, producing fine wines which were aged in barrels made from local oak. In 1996, the monastery's winery was producing a Riesling, a dry white wine and a variety of others. One monk was approached with the question whether product line should be diversified, and if so, how and why. This case allows students to learn about marketing in this developing economy.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1996

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