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Compact case
Case
-
Reference no. 596-070-1
Subject category: Marketing
Authors: Leo Paul Dana (ICN Business School)
Published in: 1996
Length: 4 pages
Data source: Published sources

Abstract

Istanbul had bid for the 2004 Olympics, but attacks by terrorists against tourists in Turkey raised questions about the safety of foreigners in that country. The rise of Islamic fundamentalism was a particular concern. Furthermore, Turkey was involved in several territorial disputes with Cyprus, Greece, Iraq and Syria. Nevertheless, entrepreneurs in Istanbul hoped that the Olympics would bring prosperity to the city. Among the small enterprises in Istanbul, was the Kucuk Konak Oteli, a quaint hotel in the Sirkec area of the older section in Istanbul. The purpose of this case is to teach the student to link a business plan to an analysis of an environment.
Location:
Industry:
Size:
Small
Other setting(s):
1996

About

Abstract

Istanbul had bid for the 2004 Olympics, but attacks by terrorists against tourists in Turkey raised questions about the safety of foreigners in that country. The rise of Islamic fundamentalism was a particular concern. Furthermore, Turkey was involved in several territorial disputes with Cyprus, Greece, Iraq and Syria. Nevertheless, entrepreneurs in Istanbul hoped that the Olympics would bring prosperity to the city. Among the small enterprises in Istanbul, was the Kucuk Konak Oteli, a quaint hotel in the Sirkec area of the older section in Istanbul. The purpose of this case is to teach the student to link a business plan to an analysis of an environment.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1996

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