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Case
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Reference no. 696-017-1
Authors: Edward G Cale
Published by: Babson College
Published in: 1996

Abstract

This is the second of a two-case series (696-016-1 and 696-017-1) which covers two major topics: (1) re-engineering of medical insurance sales processes to allow for effective segmentation of customer market (the (A) case allows students the opportunity to analyse old processes and propose new, the (B) case allows students to see what the firm actually did and analyse the results); (2) use of client or server technology to significantly upgrade capabilities of mainframe based legacy systems.
Location:
Size:
USD3 billion annual revenues
Other setting(s):
1989-1991

About

Abstract

This is the second of a two-case series (696-016-1 and 696-017-1) which covers two major topics: (1) re-engineering of medical insurance sales processes to allow for effective segmentation of customer market (the (A) case allows students the opportunity to analyse old processes and propose new, the (B) case allows students to see what the firm actually did and analyse the results); (2) use of client or server technology to significantly upgrade capabilities of mainframe based legacy systems.

Settings

Location:
Size:
USD3 billion annual revenues
Other setting(s):
1989-1991

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