Subject category:
Production and Operations Management
Published by:
Babson College
Length: 9 pages
Data source: Published sources
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Abstract
This is the second of a two-case series (696-016-1 and 696-017-1) which covers two major topics: (1) re-engineering of medical insurance sales processes to allow for effective segmentation of customer market (the (A) case allows students the opportunity to analyse old processes and propose new, the (B) case allows students to see what the firm actually did and analyse the results); (2) use of client or server technology to significantly upgrade capabilities of mainframe based legacy systems.
Location:
Industry:
Size:
USD3 billion annual revenues
Other setting(s):
1989-1991
Subject category:
Production and Operations Management
Published by:
Babson College
Length: 4 pages
Data source: Published sources
About
Abstract
This is the second of a two-case series (696-016-1 and 696-017-1) which covers two major topics: (1) re-engineering of medical insurance sales processes to allow for effective segmentation of customer market (the (A) case allows students the opportunity to analyse old processes and propose new, the (B) case allows students to see what the firm actually did and analyse the results); (2) use of client or server technology to significantly upgrade capabilities of mainframe based legacy systems.
Settings
Location:
Industry:
Size:
USD3 billion annual revenues
Other setting(s):
1989-1991
Related
Subject category:
Production and Operations Management
Published by:
Babson College
Length: 4 pages
Data source: Published sources