Product details

The case describes a garment manufacturer in Indonesia facing the problems of increased price and quality competition from other low cost economies (China, Myanmar, Bangladesh), and a transition in the market from a demand for production capacity only (making to customer''s specification) to a demand for complete collections to be submitted in bids for contracts (design service as well as production). The case can be used as a vehicle to facilitate discussion of Operations Strategy, particularly in the context of global markets, and increasing speed of change of customer requirements (Part A). Much of the detail of the case is of little direct relevance to Part A, but is necessary to give an appropriate background. However, it may be used to facilitate discussion of quality management and productivity issues (Part B). The case is probably not extensive enough to be used as the sole, or even main vehicle for this, but if Part A has already been used in the course, then a number of useful points can be developed with little additional effort.