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Compact case
Case
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Reference no. 696-032-1
Authors: Robert F Morgan (The University of Sheffield, Management School)
Published in: 1996

Abstract

This case study was designed to be used on the MIS module of a Business Studies degree or MBA. With both practical and theoretical strands, the case lends itself to a variety of teaching situations. Electronic World (EW) is the kind of retail organisation everyone is familiar with, rather like a small scale version of Dixons or Comet. They now wish to run their own maintenance function. They would like to make the operation profitable and competitive by offering a range of maintenance products. Unfortunately, there is insufficient information either to make reliable decisions regarding the target market, the types of maintenance contract they should be offering, or how to set the prices of the products. They believe an IT-based (information technology) system for controlling maintenance jobs will give them good control of the business, and in the longer term help them to shape their business strategy more effectively.
Location:
Industry:
Size:
Small
Other setting(s):
1996

About

Abstract

This case study was designed to be used on the MIS module of a Business Studies degree or MBA. With both practical and theoretical strands, the case lends itself to a variety of teaching situations. Electronic World (EW) is the kind of retail organisation everyone is familiar with, rather like a small scale version of Dixons or Comet. They now wish to run their own maintenance function. They would like to make the operation profitable and competitive by offering a range of maintenance products. Unfortunately, there is insufficient information either to make reliable decisions regarding the target market, the types of maintenance contract they should be offering, or how to set the prices of the products. They believe an IT-based (information technology) system for controlling maintenance jobs will give them good control of the business, and in the longer term help them to shape their business strategy more effectively.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
1996

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