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Supporting video
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Reference no. 395-011-3
Subject category: Strategy and General Management
Authors: Judith Heezen (Nyenrode Business Universiteit); Walter Baets (Nyenrode Business Universiteit)
Published in: 1995
Length: 12 minutes
Data source: Published sources
Topics: IT investment analysis; Impact of IT on organisations; Key competencies; Corporate strategy; Organisational design; Logistic chain integration
Notes: File size 1.1GB. Click for more information.
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Abstract

This video accompanies the Dutch Flower Auction case series. Playing time 12 minutes.
Location:
Holland
Industry:
Flower auctioning
Size:
NLG4 billion turnover, 1,700 employees
Other setting(s):
1993
Teaching note
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Reference no. 395-011-8
Subject category: Strategy and General Management
Authors: William Baets (KEDGE Business School); Judith Heezen (Nyenrode Business Universiteit)
Published in: 1995
Length: 8 pages
Data source: Field research
View full details
Case
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Reference no. 395-011-1
Subject category: Strategy and General Management
Authors: Judith Heezen (Nyenrode Business Universiteit); Walter Baets (Nyenrode Business Universiteit)
Published in: 1995
Length: 22 pages
Data source: Field research
Topics: IT investment analysis; Impact of IT on organisations; Key competencies; Corporate strategy; Organisational design; Logistic chain integration
View full details
Case
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Reference no. 395-012-1
Subject category: Strategy and General Management
Authors: Judith Heezen (Nyenrode Business Universiteit); Walter Baets (Nyenrode Business Universiteit)
Published in: 1995
Length: 16 pages
Data source: Field research
Topics: IT investment analysis; Impact of IT on organisations; Key competencies; Corporate strategy; Organisational design; Logistic chain integration
View full details

About

Abstract

This video accompanies the Dutch Flower Auction case series. Playing time 12 minutes.

Settings

Location:
Holland
Industry:
Flower auctioning
Size:
NLG4 billion turnover, 1,700 employees
Other setting(s):
1993

Related

Teaching note
-
Reference no. 395-011-8
Subject category: Strategy and General Management
Authors: William Baets (KEDGE Business School); Judith Heezen (Nyenrode Business Universiteit)
Published in: 1995
Length: 8 pages
Data source: Field research
View full details
Case
-
Reference no. 395-011-1
Subject category: Strategy and General Management
Authors: Judith Heezen (Nyenrode Business Universiteit); Walter Baets (Nyenrode Business Universiteit)
Published in: 1995
Length: 22 pages
Data source: Field research
Topics: IT investment analysis; Impact of IT on organisations; Key competencies; Corporate strategy; Organisational design; Logistic chain integration
View full details
Case
-
Reference no. 395-012-1
Subject category: Strategy and General Management
Authors: Judith Heezen (Nyenrode Business Universiteit); Walter Baets (Nyenrode Business Universiteit)
Published in: 1995
Length: 16 pages
Data source: Field research
Topics: IT investment analysis; Impact of IT on organisations; Key competencies; Corporate strategy; Organisational design; Logistic chain integration
View full details