Subject category:
Strategy and General Management
Published by:
London Business School
Share a link:
https://casecent.re/p/22977
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Second of a two case series (395-085-1 and 395-086-1). It explores the risks and rewards of moving away from the Company''s usual role as a distributor of other firms'' products to launching a new pay telephone of its own design.
About
Abstract
Second of a two case series (395-085-1 and 395-086-1). It explores the risks and rewards of moving away from the Company''s usual role as a distributor of other firms'' products to launching a new pay telephone of its own design.