Product details

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Case
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Reference no. 395-086-1
Published by: London Business School
Published in: 1995
Length: 6 pages
Data source: Field research

Abstract

Second of a two case series (395-085-1 and 395-086-1). It explores the risks and rewards of moving away from the Company''s usual role as a distributor of other firms'' products to launching a new pay telephone of its own design.
Location:
Industry:
Other setting(s):
1987-1988

About

Abstract

Second of a two case series (395-085-1 and 395-086-1). It explores the risks and rewards of moving away from the Company''s usual role as a distributor of other firms'' products to launching a new pay telephone of its own design.

Settings

Location:
Industry:
Other setting(s):
1987-1988

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