Product details

This case has been written for graduate students with work experience (eg MBAs) as well as for executives participating in Information Systems or Operations Management courses. The case is intended to raise their awareness as to the breadth of organizational implications of EDI as well as the elusive link between EDI and competitive advantage. The case discusses the company strategy, the redesign of the procurement organization and the role played by electronic data interchange (EDI). Alcatel Bell Telephone is a firm that has been able to take advantage of market niches and occasional business opportunities that require short lead times. The case analyses business process redesign and changes in procurement organization.