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The 1994 ''Eurovision Song Contest'' held in Dublin gave rise to a wide ranging debate in Ireland on arts innovation. Has a new cultural art form been created, or will it prove to be a transient ''show biz'' phenomenon? The ''Eurovision''s'' 3 hour transmission was claimed to have been viewed by a worldwide audience of 300m. The follow-through ''Riverdance - the Show'', has broken all Irish box office records. It is estimated that 215,000 people will have attended the show by the end of its two months'' run at the Point Theatre. Will ''Riverdance'' prove to be a passing fad/fashion? Readers can see the ''New Product Development'' and the team approach to developing ''enterprise''/intrapreneurship. RTE, Ireland''s state broadcasting authority, has developed a successful ''product'', so raising issues of public sector ''enterprise''. However, success poses a dilemma, ie the figurative ''tight-rope'' between commercialisation and maintenance of artistic values.