Product details

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Abstract

The case provides an overview of The European Food Industry in a period of dynamic change. It maps its development from the 1960s to the 1990s through significant changes such as EC Single Market legislation, rapid globalisation and concentration of retail power. The key objective of the case is the understanding of Industry Dynamics and Competitive Dynamics - students will gain practice in understanding how industries and competition change and evolve over time. Further objectives are: broad environmental analysis of an industry (PEST etc), assessing the impact of industry environment on the strategies of firms competing in the industry; how to do an Industry analysis - concepts of industry analysis, supply chain analysis, strategic groups in an industry; the role of major corporations in influencing the development of an industry; understanding the balance between reactive and proactive forces.
Location:
Industry:
Other setting(s):
1960-1990

About

Abstract

The case provides an overview of The European Food Industry in a period of dynamic change. It maps its development from the 1960s to the 1990s through significant changes such as EC Single Market legislation, rapid globalisation and concentration of retail power. The key objective of the case is the understanding of Industry Dynamics and Competitive Dynamics - students will gain practice in understanding how industries and competition change and evolve over time. Further objectives are: broad environmental analysis of an industry (PEST etc), assessing the impact of industry environment on the strategies of firms competing in the industry; how to do an Industry analysis - concepts of industry analysis, supply chain analysis, strategic groups in an industry; the role of major corporations in influencing the development of an industry; understanding the balance between reactive and proactive forces.

Settings

Location:
Industry:
Other setting(s):
1960-1990

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