Product details

This background note is to accompany the case (395-055-1) ''Earls Colne Golf and Country Club''. The case focuses on an entrepreneurial investment decision taken in 1991. At the time little notice was taken of industry trends, reports or statistics which may have influenced the initial decision. A number of stages have been identified and the case traces the growth from a golf driving range to the ultimate establishment of a major leisure centre. Total capital investment reached #3.3m by 1994. The case examines strategic issues such as market research, investment, marketing, staffing and management. Additionally an accompanying Industry Note (395-055-5) forces an examination of industry trends throughout the life of the project. The case concludes at the point where a major investor arrives on the scene and the owner is forced to make a very difficult decision.