Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Background note
-
Reference no. 395-055-5
Authors: Roy McLarty (University of East Anglia)
Published in: 1995
Length: 10 pages
Data source: Field research

Abstract

This background note is to accompany the case (395-055-1) ''Earls Colne Golf and Country Club''. The case focuses on an entrepreneurial investment decision taken in 1991. At the time little notice was taken of industry trends, reports or statistics which may have influenced the initial decision. A number of stages have been identified and the case traces the growth from a golf driving range to the ultimate establishment of a major leisure centre. Total capital investment reached #3.3m by 1994. The case examines strategic issues such as market research, investment, marketing, staffing and management. Additionally an accompanying Industry Note (395-055-5) forces an examination of industry trends throughout the life of the project. The case concludes at the point where a major investor arrives on the scene and the owner is forced to make a very difficult decision.
Location:
Industry:
Size:
100 employees
Other setting(s):
1991-1994

About

Abstract

This background note is to accompany the case (395-055-1) ''Earls Colne Golf and Country Club''. The case focuses on an entrepreneurial investment decision taken in 1991. At the time little notice was taken of industry trends, reports or statistics which may have influenced the initial decision. A number of stages have been identified and the case traces the growth from a golf driving range to the ultimate establishment of a major leisure centre. Total capital investment reached #3.3m by 1994. The case examines strategic issues such as market research, investment, marketing, staffing and management. Additionally an accompanying Industry Note (395-055-5) forces an examination of industry trends throughout the life of the project. The case concludes at the point where a major investor arrives on the scene and the owner is forced to make a very difficult decision.

Settings

Location:
Industry:
Size:
100 employees
Other setting(s):
1991-1994

Related