Subject category:
Strategy and General Management
Published by:
London Business School
Length: 16 pages
Data source: Field research
Abstract
This is a business plan for a chain of fudge outlets in the UK, modelled after and based upon a licence from a successful chain in the United States. The case provides an opportunity to assess a new business idea and the transportability of a successful idea from another country.
About
Abstract
This is a business plan for a chain of fudge outlets in the UK, modelled after and based upon a licence from a successful chain in the United States. The case provides an opportunity to assess a new business idea and the transportability of a successful idea from another country.