Subject category:
Strategy and General Management
Published by:
London Business School
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Abstract
First of a two case series (395-062-1 and 395-063-1) focusing on starting-up, growing and exiting a business. In 1992, the sudden death of a close friend prompted the four founders of Derwent Valley Foods to consider whether and, if so, how they should sell the company they had formed ten years earlier. The case outlines how the firm was developed to reach annual turnover of #18m in 1991, based largely on the success of the "Phileas Fogg" brand of premium adult snacks. It raises questions about (i) the process of developing a new business concept and securing financing, and (ii) the problems of rapid growth. It also raises the issue of exits. Should the founders sell the company? What are the relative advantages and disadvantages of a trade sale compared to flotation?
Subject category:
Strategy and General Management
Published by:
London Business School
About
Abstract
First of a two case series (395-062-1 and 395-063-1) focusing on starting-up, growing and exiting a business. In 1992, the sudden death of a close friend prompted the four founders of Derwent Valley Foods to consider whether and, if so, how they should sell the company they had formed ten years earlier. The case outlines how the firm was developed to reach annual turnover of #18m in 1991, based largely on the success of the "Phileas Fogg" brand of premium adult snacks. It raises questions about (i) the process of developing a new business concept and securing financing, and (ii) the problems of rapid growth. It also raises the issue of exits. Should the founders sell the company? What are the relative advantages and disadvantages of a trade sale compared to flotation?
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Subject category:
Strategy and General Management
Published by:
London Business School