Subject category:
Strategy and General Management
Published by:
London Business School
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Abstract
Second of a two case series (395-062-1 and 395-063-1) focusing on starting-up, growing and exiting a business. This case summarises (i) why the founders decided to sell their business, and (ii) why they opted for a trade sale. It describes the controlled auction process adopted and permits quantification of its impact on exit value.
Subject category:
Strategy and General Management
Published by:
London Business School
About
Abstract
Second of a two case series (395-062-1 and 395-063-1) focusing on starting-up, growing and exiting a business. This case summarises (i) why the founders decided to sell their business, and (ii) why they opted for a trade sale. It describes the controlled auction process adopted and permits quantification of its impact on exit value.
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Subject category:
Strategy and General Management
Published by:
London Business School