Product details

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Case
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Reference no. 395-076-1
Published by: London Business School
Published in: 1995
Length: 40 pages
Data source: Field research

Abstract

This is a complete business plan for a new UK company that will publish and market scientific software. The business concept follows the traditional book publishing model whereby the company will identify software developed by scientists around the world and contract with the scientists to package and market the products.
Location:
Other setting(s):
1990

About

Abstract

This is a complete business plan for a new UK company that will publish and market scientific software. The business concept follows the traditional book publishing model whereby the company will identify software developed by scientists around the world and contract with the scientists to package and market the products.

Settings

Location:
Other setting(s):
1990

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