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Case
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Reference no. 395-078-1
Authors: Michael Hay
Published by: London Business School
Published in: 1995
Length: 18 pages
Data source: Field research

Abstract

The company has successfully pioneered and launched an innovative chilled food product. Following an injection of capital, the company has built a new production plant and has just moved its operations. Operational difficulties and higher fixed costs, combined with no immediate uplift in sales volumes, have left the company facing a cash crisis. The case highlights the choices involved in growing a company and how growth should be managed and financed. Can the company be saved? If so, what actions need to be taken?
Location:
Industry:
Other setting(s):
1985-1990

About

Abstract

The company has successfully pioneered and launched an innovative chilled food product. Following an injection of capital, the company has built a new production plant and has just moved its operations. Operational difficulties and higher fixed costs, combined with no immediate uplift in sales volumes, have left the company facing a cash crisis. The case highlights the choices involved in growing a company and how growth should be managed and financed. Can the company be saved? If so, what actions need to be taken?

Settings

Location:
Industry:
Other setting(s):
1985-1990

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