Subject category:
Strategy and General Management
Published by:
London Business School
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https://casecent.re/p/23059
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Abstract
First of a two case series (395-093-1 and 395-094-1). Following privatisation BAA plc, owner and operator of the UK''s major international airports, has embarked on a drive encouraging managers to create new business opportunities within the organisation. A quantity surveying manager seizes on the idea of selling quantity surveying services outside the organisation. The case outline the business plan, questions how the new business can fit into the existing set-up, and asks how the intrapreneur should pursue his idea. It also raises the issue of how organisations can create a successful intrapreneurship program. What is the difference between intrapreneurship and entrepreneurship
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Abstract
First of a two case series (395-093-1 and 395-094-1). Following privatisation BAA plc, owner and operator of the UK''s major international airports, has embarked on a drive encouraging managers to create new business opportunities within the organisation. A quantity surveying manager seizes on the idea of selling quantity surveying services outside the organisation. The case outline the business plan, questions how the new business can fit into the existing set-up, and asks how the intrapreneur should pursue his idea. It also raises the issue of how organisations can create a successful intrapreneurship program. What is the difference between intrapreneurship and entrepreneurship