Subject category:
Strategy and General Management
Published in:
1995
Length: 12 pages
Data source: Field research
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https://casecent.re/p/23065
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Abstract
Jan Jones began making porcelain dolls as a hobby, then began making component part time and running classes in doll making. She was persuaded to exhibit her dolls at the New York Toy Fair and she was quickly swamped with orders. Within two years Jan was designing limited edition dolls, employing seven people to produce components, hand painting and employing twelve outworkers to produce clothes and accessories. The business has been very successful financially and in terms of personal satisfaction. There are several options available in terms of business strategy for further development of the business and the products, and the owner is undecided.
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Abstract
Jan Jones began making porcelain dolls as a hobby, then began making component part time and running classes in doll making. She was persuaded to exhibit her dolls at the New York Toy Fair and she was quickly swamped with orders. Within two years Jan was designing limited edition dolls, employing seven people to produce components, hand painting and employing twelve outworkers to produce clothes and accessories. The business has been very successful financially and in terms of personal satisfaction. There are several options available in terms of business strategy for further development of the business and the products, and the owner is undecided.
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