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Case
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Reference no. 395-127-1
Authors: Michael JC Martin (Dalhousie University, also affiliated with Exeter & Bath Universities); Philip Rosson (Dalhousie University)
Published in: 1995

Abstract

The case describes the successful discovery, development and first implementation of a new lube processing solvent in EXXON. It illustrates many facets of strategic R & D/innovation of a new cost-reducing process in a mature industry in one of the leading corporations in the oil and chemicals industry, in which units from three countries participated. It may be used with the IBUPROFEN case (395-126-1) to illustrate underlying similarities and differences between internal process and product innovations. It may also be compared with cases which illustrate corporate failures at technological innovation.
Location:
Industry:
Size:
Large
Other setting(s):
1967-1975

About

Abstract

The case describes the successful discovery, development and first implementation of a new lube processing solvent in EXXON. It illustrates many facets of strategic R & D/innovation of a new cost-reducing process in a mature industry in one of the leading corporations in the oil and chemicals industry, in which units from three countries participated. It may be used with the IBUPROFEN case (395-126-1) to illustrate underlying similarities and differences between internal process and product innovations. It may also be compared with cases which illustrate corporate failures at technological innovation.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1967-1975

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