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Supporting video
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Reference no. 595-004-3
Subject category: Marketing
Authors: Robert Brown (Cranfield School of Management, Cranfield University); Peter Tait (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1995
Length: 2 minutes
Data source: Field research
Topics: Raising bank finance for new ventures; Developing business strategy; Understanding entrepreneurship
Notes: File size 162.3MB. Click for more information.
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Abstract

This video is to accompany the case.
Location:
England, France
Industry:
Transport
Size:
From 1 man to 25 employees
Other setting(s):
1985-1993
Teaching note
-
Reference no. 595-004-8
Subject category: Marketing
Authors: Robert Brown (Cranfield School of Management, Cranfield University); Peter Tait (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1995
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. 595-004-1
Subject category: Marketing
Authors: Robert Brown (Cranfield School of Management, Cranfield University); Peter Tait (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1995
Length: 6 pages
Data source: Field research
Topics: Raising bank finance for new ventures; Developing business strategy; Understanding entrepreneurship
View full details
Case
-
Reference no. 595-005-1
Subject category: Marketing
Authors: Robert Brown (Cranfield School of Management, Cranfield University); Peter Tait (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1995
Length: 11 pages
Data source: Field research
Topics: Raising bank finance for new ventures; Developing business strategy; Understanding entrepreneurship
View full details
Case
-
Reference no. 595-006-1
Subject category: Marketing
Authors: Robert Brown (Cranfield School of Management, Cranfield University); Peter Tait (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1995
Length: 6 pages
Data source: Field research
Topics: Raising bank finance for new ventures; Developing business strategy; Understanding entrepreneurship
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
England, France
Industry:
Transport
Size:
From 1 man to 25 employees
Other setting(s):
1985-1993

Related

Teaching note
-
Reference no. 595-004-8
Subject category: Marketing
Authors: Robert Brown (Cranfield School of Management, Cranfield University); Peter Tait (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1995
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. 595-004-1
Subject category: Marketing
Authors: Robert Brown (Cranfield School of Management, Cranfield University); Peter Tait (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1995
Length: 6 pages
Data source: Field research
Topics: Raising bank finance for new ventures; Developing business strategy; Understanding entrepreneurship
View full details
Case
-
Reference no. 595-005-1
Subject category: Marketing
Authors: Robert Brown (Cranfield School of Management, Cranfield University); Peter Tait (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1995
Length: 11 pages
Data source: Field research
Topics: Raising bank finance for new ventures; Developing business strategy; Understanding entrepreneurship
View full details
Case
-
Reference no. 595-006-1
Subject category: Marketing
Authors: Robert Brown (Cranfield School of Management, Cranfield University); Peter Tait (Cranfield School of Management, Cranfield University)
Published by: Cranfield School of Management
Published in: 1995
Length: 6 pages
Data source: Field research
Topics: Raising bank finance for new ventures; Developing business strategy; Understanding entrepreneurship
View full details