Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Case
-
Reference no. 595-011-1
Subject category: Marketing
Published by: Cranfield School of Management
Published in: 1995
Length: 3 pages
Data source: Field research

Abstract

This is the third of a three-case series (595-009-1, 595-010-1 and 595-011-1) which describes how a young farmer and his wife diversify their farm away from traditional crops and initiate a new venture in dried flower cultivation and marketing. The teaching objectives include: (1) researching and planning diversification; (2) problems and opportunities in growing a new business; and (3) providing a ''role model'' for young farmers in Europe today.
Location:
Size:
Turnover in 1992 GBP800,000
Other setting(s):
1987-1993

About

Abstract

This is the third of a three-case series (595-009-1, 595-010-1 and 595-011-1) which describes how a young farmer and his wife diversify their farm away from traditional crops and initiate a new venture in dried flower cultivation and marketing. The teaching objectives include: (1) researching and planning diversification; (2) problems and opportunities in growing a new business; and (3) providing a ''role model'' for young farmers in Europe today.

Settings

Location:
Size:
Turnover in 1992 GBP800,000
Other setting(s):
1987-1993

Related