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Compact case
Case
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Reference no. 595-011-1
Subject category: Marketing
Published by: Cranfield School of Management
Published in: 1995
Length: 3 pages
Data source: Field research

Abstract

This is part if a case series. The case describes how a young farmer and his wife diversify their farm away from traditional crops and initiate a new venture in dried flower cultivation and marketing.
Location:
Size:
Turnover in 1992 GBP800,000
Other setting(s):
1987-1993

About

Abstract

This is part if a case series. The case describes how a young farmer and his wife diversify their farm away from traditional crops and initiate a new venture in dried flower cultivation and marketing.

Settings

Location:
Size:
Turnover in 1992 GBP800,000
Other setting(s):
1987-1993

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