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John Broome, CBE, who developed Alton Towers into Europe''s premier leisure park, decided to create Europe''s premier golfing hotel and leisure complex near Chester in the late 1980s. The complex opened early in 1994 but went into administrative receivership in October 1994. The case covers the period from 1988 to early summer 1994 and does not mention the receivership. The study reviews John Broome''s career prior to the Carden Park venture; describes the characteristics of the chosen location; describes the facilities and standards which Carden Park offers; reviews the standards and prices of golfing holiday hotels in Scotland and England, Southern Europe and North America; and provides a background to the hotel property price boom of the late 1980s and fall in the early 1990s and its effects on hotel companies. The case study is primarily concerned with marketing issues, but also provides an insight into entrepreneurial activities. The case challenges students'' understanding of key marketing principles and stimulates discussion on business ethics. Suitable for third year undergraduates, graduate students and senior managers.