Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 18 pages
Data source: Field research
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Abstract
This is part of a case series. The cases describe an entrepreneurial new business, Bagel Express, in London, through the first five years of its existence. Bagel Express (A) details the first year and practical divergences from the Business Plan. The issue is whether further outlets should be opened.
Location:
Industry:
Size:
From 1 to 50 employees
Other setting(s):
1990-1995
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 10 pages
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 16 pages
Data source: Field research
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 3 pages
Data source: Field research
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 14 minutes
Data source: Field research
Notes: File size 1.17GB. Click for more information.
About
Abstract
This is part of a case series. The cases describe an entrepreneurial new business, Bagel Express, in London, through the first five years of its existence. Bagel Express (A) details the first year and practical divergences from the Business Plan. The issue is whether further outlets should be opened.
Settings
Location:
Industry:
Size:
From 1 to 50 employees
Other setting(s):
1990-1995
Related
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 10 pages
Subject category:
Marketing
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Cranfield School of Management
Length: 16 pages
Data source: Field research
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 3 pages
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Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 14 minutes
Data source: Field research
Notes: File size 1.17GB. Click for more information.