Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 595-032-1
Subject category: Marketing
Authors: Robert Brown
Published by: Cranfield School of Management
Published in: 1995
Length: 18 pages
Data source: Field research

Abstract

This is part of a case series. The cases describe an entrepreneurial new business, Bagel Express, in London, through the first five years of its existence. Bagel Express (A) details the first year and practical divergences from the Business Plan. The issue is whether further outlets should be opened.
Location:
Industry:
Size:
From 1 to 50 employees
Other setting(s):
1990-1995

About

Abstract

This is part of a case series. The cases describe an entrepreneurial new business, Bagel Express, in London, through the first five years of its existence. Bagel Express (A) details the first year and practical divergences from the Business Plan. The issue is whether further outlets should be opened.

Settings

Location:
Industry:
Size:
From 1 to 50 employees
Other setting(s):
1990-1995

Related