Subject category:
Finance, Accounting and Control
Published in:
1988
Length: 22 pages
Data source: Published sources
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Abstract
This case examines the success and failure of one of the UK's major conglomerate acquisitions, BTR. The period covered includes BTR's successful acquisition of Dunlop and its failure to acquire Pilkington Brothers. It also highlights the strategy underpinning growth of this nature and the problems associated with it.
Time period
The events covered by this case took place in 1984-1988.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
BTR
Turnover:
GBP 4,149 million
Industry:
Conglomerate (holding company)
Featured protagonist
- Owen Green (male), CEO
About
Abstract
This case examines the success and failure of one of the UK's major conglomerate acquisitions, BTR. The period covered includes BTR's successful acquisition of Dunlop and its failure to acquire Pilkington Brothers. It also highlights the strategy underpinning growth of this nature and the problems associated with it.
Settings
Time period
The events covered by this case took place in 1984-1988.Geographical setting
Region:
Europe
Country:
United Kingdom
Featured company
BTR
Turnover:
GBP 4,149 million
Industry:
Conglomerate (holding company)
Featured protagonist
- Owen Green (male), CEO