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Case
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Reference no. 288-005-1
Authors: James G Gallagher (Edinburgh Napier University); R S Scott (Edinburgh Napier University)
Published in: 1988

Abstract

This case examines the success and failure of one of the UK's major conglomerate acquisitions, BTR. The period covered includes BTR's successful acquisition of Dunlop and its failure to acquire Pilkington Brothers. It also highlights the strategy underpinning growth of this nature and the problems associated with it.

Time period

The events covered by this case took place in 1984-1988.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

BTR
Turnover:
GBP 4,149 million
Industry:
Conglomerate (holding company)

Featured protagonist

  • Owen Green (male), CEO

About

Abstract

This case examines the success and failure of one of the UK's major conglomerate acquisitions, BTR. The period covered includes BTR's successful acquisition of Dunlop and its failure to acquire Pilkington Brothers. It also highlights the strategy underpinning growth of this nature and the problems associated with it.

Settings

Time period

The events covered by this case took place in 1984-1988.

Geographical setting

Region:
Europe
Country:
United Kingdom

Featured company

BTR
Turnover:
GBP 4,149 million
Industry:
Conglomerate (holding company)

Featured protagonist

  • Owen Green (male), CEO

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