Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 1 pages
Data source: Field research
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Abstract
This case outlines a change in advertising policy and indicates a substantial increase in sales as a result. Any or all of the following teaching points may be developed: (1) the importance of selling product benefits; (2) the importance of identifying a target market; (3) the importance of simple but relevant advertising; and (4) promotional messages.
Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 3 pages
About
Abstract
This case outlines a change in advertising policy and indicates a substantial increase in sales as a result. Any or all of the following teaching points may be developed: (1) the importance of selling product benefits; (2) the importance of identifying a target market; (3) the importance of simple but relevant advertising; and (4) promotional messages.
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Subject category:
Marketing
Published by:
Cranfield School of Management
Length: 3 pages