Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 384-012-1
Authors: Brian Kenny (University of Huddersfield); Edward C Lea (University of Huddersfield)
Published in: 1984
Length: 39 pages
Data source: Published sources

Abstract

Bejam was the largest retailer of frozen food in the UK and occupied a specialist niche in food retailing. As the supermarket chains searched out new product areas, the case focuses on Bejam''s ability to maintain its high growth rate. In 1979 it had diversified into fast food restaurants, but quickly withdrew. The case enables students to study the dynamics of the food retailing industry.
Location:
Industry:
Size:
Large
Other setting(s):
1982

About

Abstract

Bejam was the largest retailer of frozen food in the UK and occupied a specialist niche in food retailing. As the supermarket chains searched out new product areas, the case focuses on Bejam''s ability to maintain its high growth rate. In 1979 it had diversified into fast food restaurants, but quickly withdrew. The case enables students to study the dynamics of the food retailing industry.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1982

Related