Subject category:
Strategy and General Management
Published in:
1983
Length: 9 pages
Data source: Field research
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Abstract
The case involves an engineering dominated, special purpose battery manufacturer with sales virtually exclusively to the Federal Government. The Company''s aggressive Contract Manager has convinced the General Manager of the potential for commercial (non-governmental) sales. The General Manager desires to move slowly with new marketing ideas while at the same time not upsetting the present reliance on governmental contracts.
Subject category:
Strategy and General Management
Published in:
1983
Length: 4 pages
Data source: Field research
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Abstract
The case involves an engineering dominated, special purpose battery manufacturer with sales virtually exclusively to the Federal Government. The Company''s aggressive Contract Manager has convinced the General Manager of the potential for commercial (non-governmental) sales. The General Manager desires to move slowly with new marketing ideas while at the same time not upsetting the present reliance on governmental contracts.
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Subject category:
Strategy and General Management
Published in:
1983
Length: 4 pages
Data source: Field research