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Supporting video
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Reference no. 595-032-3
Subject category: Marketing
Authors: Robert Brown
Published by: Cranfield School of Management
Published in: 1995
Length: 14 minutes
Data source: Field research
Notes: Length 13 minutes. File size 1.17GB. Click for more information.

Abstract

This supporting video is to accompany the case series. The cases describe an entrepreneurial new business, Bagel Express, in London, through the first five years of its existence. Bagel Express (A) details the first year and practical divergences from the Business Plan. The issue is whether further outlets should be opened. The teaching objectives are to encourage entrepreneurship and highlight problems and opportunities in a new start business.
Location:
Industry:
Size:
From 1 to 50 employees
Other setting(s):
1990-1995

About

Abstract

This supporting video is to accompany the case series. The cases describe an entrepreneurial new business, Bagel Express, in London, through the first five years of its existence. Bagel Express (A) details the first year and practical divergences from the Business Plan. The issue is whether further outlets should be opened. The teaching objectives are to encourage entrepreneurship and highlight problems and opportunities in a new start business.

Settings

Location:
Industry:
Size:
From 1 to 50 employees
Other setting(s):
1990-1995

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