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Case
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Reference no. 595-033-1
Subject category: Marketing
Published by: Cranfield School of Management
Published in: 1995
Length: 16 pages
Data source: Field research

Abstract

This is part of a case series. The cases describe an entrepreneurial new business, Bagel Express, in London, through the first five years of its existence. The (B) case describes years 2 opened and operational difficulties experienced. The issue is what actions should be taken to improve the business.
Location:
Industry:
Size:
From 1 to 50 employees
Other setting(s):
1990-1995

About

Abstract

This is part of a case series. The cases describe an entrepreneurial new business, Bagel Express, in London, through the first five years of its existence. The (B) case describes years 2 opened and operational difficulties experienced. The issue is what actions should be taken to improve the business.

Settings

Location:
Industry:
Size:
From 1 to 50 employees
Other setting(s):
1990-1995

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