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Supporting video
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Reference no. 595-036-3
Subject category: Marketing
Authors: Kristiaan Helsen (University of Chicago)
Published in: 1995
Length: 18 minutes
Data source: Field research
Topics: International marketing; Health care marketing; Market assessment
Notes: File size 1.21GB. Click for more information.
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Abstract

This supporting video is to accompany the case.
Location:
Latin America
Industry:
Health care
Size:
USD8,471 million, 81,800 employees
Other setting(s):
1994
Teaching note
-
Reference no. 595-036-8
Subject category: Marketing
Authors: Kristiaan Helsen (University of Chicago)
Published in: 1995
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. 595-036-1
Subject category: Marketing
Authors: Kristiaan Helsen (University of Chicago); Vincent Chang (General Customers - North America)
Published in: 1995
Length: 38 pages
Data source: Field research
Topics: International marketing; Health care marketing; Market assessment
View full details

About

Abstract

This supporting video is to accompany the case.

Settings

Location:
Latin America
Industry:
Health care
Size:
USD8,471 million, 81,800 employees
Other setting(s):
1994

Related

Teaching note
-
Reference no. 595-036-8
Subject category: Marketing
Authors: Kristiaan Helsen (University of Chicago)
Published in: 1995
Length: 7 pages
Data source: Field research
View full details
Case
-
Reference no. 595-036-1
Subject category: Marketing
Authors: Kristiaan Helsen (University of Chicago); Vincent Chang (General Customers - North America)
Published in: 1995
Length: 38 pages
Data source: Field research
Topics: International marketing; Health care marketing; Market assessment
View full details