Product details

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Subject category: Marketing
Authors: Kristiaan Helsen (University of Chicago)
Published in: 1995
Length: 18 minutes
Data source: Field research
Notes: File size 1.21GB. Click for more information.

Abstract

This supporting video is to accompany the case.
Location:
Industry:
Size:
USD8,471 million, 81,800 employees
Other setting(s):
1994

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Abstract

This supporting video is to accompany the case.

Settings

Location:
Industry:
Size:
USD8,471 million, 81,800 employees
Other setting(s):
1994

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