Subject category:
Economics, Politics and Business Environment
Published by:
Cranfield School of Management
Length: 10 pages
Data source: Published sources
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https://casecent.re/p/23141
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Abstract
This paper examines the present structure of the UK Broadcasting Industry and the challenges facing it in the 1990s. The market is in a state of flux: the 1980s saw new channels and programme introductions including the arrival of non-terrestrial television. The focus of change in the 1990s will be on new technology and multi-media link-ups. This paper assesses the strategic outlook for the industry.
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Abstract
This paper examines the present structure of the UK Broadcasting Industry and the challenges facing it in the 1990s. The market is in a state of flux: the 1980s saw new channels and programme introductions including the arrival of non-terrestrial television. The focus of change in the 1990s will be on new technology and multi-media link-ups. This paper assesses the strategic outlook for the industry.