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Published by: Cranfield School of Management
Published in: 1994

Abstract

This report discusses the UK Perfume and Toiletries industries. It argues that the two industries are in fact separate, although often referred to as one. Porter''s Five Forces model and PEST analysis are used to review and contrast the two industries. The report then focuses on the UK fine fragrances market in some detail. It sets out details of the key players, and notes the concentration of market share into relatively few corporate groups.
Location:
Other setting(s):
1994

About

Abstract

This report discusses the UK Perfume and Toiletries industries. It argues that the two industries are in fact separate, although often referred to as one. Porter''s Five Forces model and PEST analysis are used to review and contrast the two industries. The report then focuses on the UK fine fragrances market in some detail. It sets out details of the key players, and notes the concentration of market share into relatively few corporate groups.

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Location:
Other setting(s):
1994

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