Subject category:
Economics, Politics and Business Environment
Published in:
1994
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https://casecent.re/p/23144
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Abstract
The case outlines the history and cyclical nature of the salmon farming industry in Europe. The main producers are based in Norway and Scotland. Evidence of ease of entry, government assistance, over-capacity, price competition and the bargaining power of customers and suppliers is provided. Following a disastrous slump in profitability in the early 1990s, the industry''s efforts to restore equilibrium between supply and demand are discussed. This case has been designed to be used in the analysis and discussion of a turbulent external business environment and is particularly suitable for use with Porter''s "Five Forces of Competition" model as an analytical framework.
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Abstract
The case outlines the history and cyclical nature of the salmon farming industry in Europe. The main producers are based in Norway and Scotland. Evidence of ease of entry, government assistance, over-capacity, price competition and the bargaining power of customers and suppliers is provided. Following a disastrous slump in profitability in the early 1990s, the industry''s efforts to restore equilibrium between supply and demand are discussed. This case has been designed to be used in the analysis and discussion of a turbulent external business environment and is particularly suitable for use with Porter''s "Five Forces of Competition" model as an analytical framework.