Subject category:
Economics, Politics and Business Environment
Published in:
1994
Length: 9 pages
Data source: Published sources
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Abstract
The case is set in The Guardian Newspaper''s Head Office where the key issue is to decide whether to respond to competitors'' price cuts with a price cut of their own. The case can be used as an illustration of the strategic elements of price wars or as a detailed analysis of the cost, profit, volume relationships of the UK newspaper industry.
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Abstract
The case is set in The Guardian Newspaper''s Head Office where the key issue is to decide whether to respond to competitors'' price cuts with a price cut of their own. The case can be used as an illustration of the strategic elements of price wars or as a detailed analysis of the cost, profit, volume relationships of the UK newspaper industry.