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Abstract

The case is set in The Guardian Newspaper''s Head Office where the key issue is to decide whether to respond to competitors'' price cuts with a price cut of their own. The case can be used as an illustration of the strategic elements of price wars or as a detailed analysis of the cost, profit, volume relationships of the UK newspaper industry.
Location:
Industry:
Size:
Large
Other setting(s):
1994

About

Abstract

The case is set in The Guardian Newspaper''s Head Office where the key issue is to decide whether to respond to competitors'' price cuts with a price cut of their own. The case can be used as an illustration of the strategic elements of price wars or as a detailed analysis of the cost, profit, volume relationships of the UK newspaper industry.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
1994

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