Product details

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Case
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Reference no. 586-001-1
Subject category: Marketing
Authors: S J Pettitt (National Institute for Higher Education)
Published in: 1986
Length: 10 pages
Data source: Field research

Abstract

A lightly edited transcript of a selling simulation between a small business owner, selling imitation timber beams, and a domestic buyer. The case is designed to prompt discussion of the selling skills required both in direct selling and in owner-managed organisations.
Location:
Industry:
Size:
Owner-manager
Other setting(s):
1985

About

Abstract

A lightly edited transcript of a selling simulation between a small business owner, selling imitation timber beams, and a domestic buyer. The case is designed to prompt discussion of the selling skills required both in direct selling and in owner-managed organisations.

Settings

Location:
Industry:
Size:
Owner-manager
Other setting(s):
1985

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