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Abstract
A lightly edited transcript of a selling simulation between a small business owner, selling imitation timber beams, and a domestic buyer. The case is designed to prompt discussion of the selling skills required both in direct selling and in owner-managed organisations.
About
Abstract
A lightly edited transcript of a selling simulation between a small business owner, selling imitation timber beams, and a domestic buyer. The case is designed to prompt discussion of the selling skills required both in direct selling and in owner-managed organisations.