Product details

For many years Corning Inc. has utilised strategic alliances to enter new markets, to commercialise its own technology, and to access new technologies. Corning is considered to be one of the most successful users of strategic alliances, with roughly half its corporate revenue coming from cooperative ventures. This case examines the role that alliances have played in the development of Corning's business. In particular it takes a detailed look at two of Corning's major alliances: Iwaki Glass in Japan, and Siecor in Germany. Written from the perspective of Corning's alliance partners, the case illustrates the managerial challenges presented by each alliance - analysing the process through which they were formed, how they were managed, and how they evolved over time.